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Webinar – protect your trademark: use it, don’t lose it!

How genuine use can keep your trademark safe and sound.

26 May 2020 15:00 - 16:00
26 May 2020 15:00 - 16:00

De Clercq & Partners is delighted to invite you to join an online session on the topic of trademark protection and how genuine use can help you safeguard your registrations.

Genuine use is an important aspect in the life of a trademark. In order to remain validly registered and enforceable, a trademark should be in use within a certain time frame after its registration and continue to be used during its lifetime. Only then can a trademark serve as an effective tool to build brand equity and fend off competitors and counterfeiters.


  • The concept and importance of genuine use according to EU practice
  • Typical evidence accepted to demonstrate genuine use
  • Tips on how to prepare your mark being challenged on the basis of non-use


  • Representatives from technology transfer offices
  • Brand and communication managers
  • Investors
  • Trademark holders
  • Entrepreneurs
  • Start-ups
  • Management


Thomas Baudewijn
Legal Counsel
Trademark and Design Attorney

View profile


Tom Liessens
Legal Counsel
Trademark and Design Attorney

View profile


Tuesday May 26, 2020

  • 3.00 – 4.00 PM CEST (Brussels)


Registration is free of charge but mandatory. After registering via the button below, you will receive an invitation to the webinar via email.

Register here

We look forward to seeing you online soon. In the meantime, stay safe!

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