De Clercq & Partners is delighted to invite you to join an online session on the topic of trademark protection and how genuine use can help you safeguard your registrations. Genuine use is an important aspect in the life of a trademark. In order to remain validly registered and enforceable, a trademark should be in use within a certain time frame after its registration and continue to be used during its lifetime. Only then can a trademark serve as an effective tool to build brand equity and fend off competitors and counterfeiters. WHAT TO EXPECT The concept and importance of genuine use according to EU practice Typical evidence accepted to demonstrate genuine use Tips on how to prepare your mark being challenged on the basis of non-use FOR WHOM Representatives from technology transfer offices Brand and communication managers Investors Trademark holders Entrepreneurs Start-ups Management SPEAKER Thomas Baudewijn Legal Counsel Trademark and Design Attorney View profile MODERATOR Tom Liessens Legal Counsel Trademark and Design Attorney View profile TIMING Tuesday May 26, 2020 3.00 – 4.00 PM CEST (Brussels) REGISTRATION Registration is free of charge but mandatory. After registering via the button below, you will receive an invitation to the webinar via email. Register here We look forward to seeing you online soon. In the meantime, stay safe!