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Digital Marketing Specialist

09 oktober 2020

Beschrijving

Cegeka is looking for a proactive Digital Marketing Specialist with a passion for technology in a B2B context. With your proactive mindset you manage and further develop Cegeka’s digital channels (website, email, YouTube, Twitter, Facebook, LinkedIn, etc.) and their functionalities. You do this in order to attract customers and to contribute to the realization of the organizational objectives. You set up digital marketing initiatives on a structural basis and you manage promotions through all possible digital marketing techniques and instruments (paid/owned/earned).

What does the job entail?
Prepare, plan and support the execution of advertising, promotional and commercial activities through the digital channels as well as participate in determining the ‘look and feel’ in order to guarantee a clear and qualitative information flow.
Maintain and further develop the website in order to reflect our strategic and commercial priorities in the best possible manner.
Guard the timing and the budgets of the digital advertising, promotional and commercial activities in order to execute the planned promotions efficiently within the provided limits.
Monitor and optimize diverse digital channels of the organization and their functionalities in order to offer all customers a smooth online user experience at all times and to attract new customers both on a structural and promotional basis.
Evaluate the effectiveness and the impact of the different channels and new releases in order to be able to efficiently respond to every target group and to increase the attractiveness of the organization.
Initiate and stimulate new data and test driven results-oriented, agile work processes in order to efficiently contribute to the realization of the marketing strategy of the organization.
Co-ordinate and organize projects concerning the digital channels according to the priorities and the needs and indicate bottlenecks in the project progress in order to be able to offer an efficient service that meets the quality requirements of the organization.
Work together with various marketing colleagues in order to initiate well-considered digital marketing activities, mostly with a focus on lead generation and brand awareness
Stay well-informed of the evolutions and developments regarding (Digital) Marketing, keep knowledge up-to-date within the context of the new opportunities in order to strengthen credibility by offering a service that is continuously based on updated knowledge.

Domein

Marketing

Ervaringsniveau

3-5 jaar

Locatie

Deze job kan op afstand uitgevoerd worden (bv. Thuiswerk,…), Deze job heeft Corda Campus als vaste uitvalsbasis

Vaardigheden

You have at least a Bachelor’s degree followed by min. 3 years of relevant experience, preferably in an ICT B2B environment
You have a hands-on experience with various (online) marketing channels and advertising platforms
A proven track record in delivering growth, launching and building successful digital lead generation campaigns. (SEO/SEA/paid ads/social media/…)
You have excellent interpersonal skills to drive initiatives cross different departments and create buy in at all levels in the organization
You are passionate about helping others to drive their business growth
You have a proactive can-do mentality and you bring-in ideas of your own
You are an excellent communicator, both in Dutch and English.

Ons aanbod

Cegeka is a strong and fast-growing company, where we are exploiting the latest evolutions in different IT domains.
Cegeka has been awarded with the TOP Employer label. The development of our employees is key and top priority.
Teamwork in an open and dynamic atmosphere with room for new and fresh ideas and initiatives.
Tailor-made guidance! We offer different career paths, and together we look at how we can help you grow and develop in your career.
Learning and knowledge sharing are very important to us. We organize knowledge sharing meetings, innovation centers, sandboxes, reading groups, use of Slack as an internal communication platform, etc.
In addition to the gross salary, a company car with fuel card, meal vouchers, group and hospitalization insurance, mobile phone contract, fixed expense allowance and powerful laptop, we offer you flexible working hours and a nice work / life balance. Thanks to our Flex Reward Plan, we can offer you tailor-made compensation.

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