On 23 November 2013, the software company Right Brain Interface nv officially launched bhaalu, its new consumer product, in Flanders – a global first. Subsequently, the product was launched in Asia – in Singapore to be precise – and in the United States – in New York. bhaalu is a Collaborative Video Recorder (CVR) that turns watching TV into a new, enriching experience. bhaalu enables you to record all TV programmes on the channels of your TV subscription (if supported by the bhaalu community). You can enjoy your recorded programmes later on, whenever, wherever, on any device – TV, tablet, smartphone, Mac and/or PC. This allows you to finally watch all the TV programmes you buy as part of your subscription, whenever you please, up to ninety days back. bhaalu is available both in Belgium and abroad, so you can enjoy it at home and while travelling. You don’t need to watch now, but it’s nice to have the option! And no need to find out what’s on in advance. From now on, you can simply record everything!
2013: investments by LRM, PMV, Capricorn Venture Partners, Diepensteyn and Pamica2013: new consumer product, bhaalu2013: bhaalu launched in Germany2013: bhaalu available for PC and Mac2014: bhaalu on Spotify2014: partnership with Mobile Vikings2014: bhaalu won a court case and was found to be 100% legal
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